July 27, 2021 4:45 PM PDT
Pinterest doesnât immediately come to mind as a top attraction for content creators. But like other content platforms, itâs been fighting for the attention of influencers by adding new ways for them to make money. On Tuesday, the app announced features allowing creators to earn commissions from directing Pinterest users to buy specific products and to tag their posts as being sponsored, piggybacking on similar features from apps like
Instagram. I also learned that Pinterest has been quietly testing a program that connects creators to advertisers to strike separate deals, similar to existing marketplaces at