No more lavender fields or mountain peaks! New Zealand is ready for some fresh perspectives.
In a new campaign video, the country s tourism agency is asking people to stop copying social media influencers photos at popular destinations and instead discover new spots to enjoy.
The tongue-in-cheek video called Travelling Under the Social Influence, shows comedian Tom Sainsbury as a member of the Social Observation Squad, patrolling the country s top tourist spots for people taking cliché photos. I ve been alerted to a situation that s been happening a lot lately, Sainsbury says in the video. People have been seeing those photos on social media and are going to great lengths to copy them.