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A new vegan milk is hitting stores in Europe and it’s made from an unlikely vegetable: the humble, and allergen-friendly, potato. Swedish milk brand DUG was created by parent company Veg of Lund in partnership with Professor Eva Tornberg at Lund University and just became available in Original, Unsweetened, and Barista flavors on Amazon in the United Kingdom after its domestic retail debut.
Fortified with vitamins, including B12, the potato-based milk also includes pea protein, rapeseed oil, and chicory fiber in its formulation. The new milk is free from soy, gluten, and added sugar, was developed to be versatile, and can be used in cooking and baking. DUG foams similarly to dairy milk making it a good substitute for lattes. Using potatoes as the main ingredient also means that DUG offers impressive sustainability metrics. It uses half of the land required to grow oats and 56 times less water than almonds two of the most common crops used to produce plant-based milk.