How COVID-19 helped Panchgani-based Mala s to popularise its jams, ketchups
Panchgani-based Mala s Fruit Product s jams and ketchups came to the rescue of consumers not just in Maharashtra but also in adjoining Gujarat, through general trade as well as ecommerce platforms such as Grofers and Big Basket
Ajita Shashidhar | February 10, 2021 | Updated 20:35 IST
Mala s father, Taiyab Mala, started the business way back in 1958 by making six bottles of strawberry jam everyday . Indians often refer to jam as Kissan Jam, and that is because generations have grown up consuming Kissan s Mixed Fruit Jam for breakfast. However, when supply chain mechanisms of most companies, including that of Hindustan Unilever, which manufactures Kissan Jam, came to a halt during the Coronavirus lockdown last year, consumers had little choice but to try out locally manufactured brands. By virtue of their proximity to the market, the local brands were able to service customers better.