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Published April 1, 2021, 5:16 PM The importance of and awareness about skincare has never been this high, and it is continuously increasing in unprecedented levels despite a constantly changing environment. Just recently, Taiwan Excellence, adjudged as the “Oscars” for Taiwanese products, hosted a webinar entitled “Your Skincare, Taiwan Excellence Knows the Best!,” wherein they invited several excellent Taiwanese brands such as Shiny Brands, Natural Beauty and MacroHI, to promote their newest innovations in skincare. According to Leonor Lin, President and CEO of Taiwan External Trade Development Council (TAITRA), the revenue in the skin-care segment amounts to US$64,208.8 million in 2021. Asia remains to be the highest-value region for skin care with 53% of global sales, and the most dynamic growth is observed in emerging markets such as Indonesia, Thailand, Vietnam, Malaysia and the Philippines.

Hong kongRepublic ofMacau generalMimi chienWendy sunLeonor linShiny brands group coDevelopment councilTheir international sales specialistTaiwan excellenceTaiwan excellence knowsShiny brandsNatural beautyTaiwan externalInternational sales specialistMay series