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How to Tap Luxury s Hainan Opportunity

How to Tap Luxury s Hainan Opportunity
businessoffashion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessoffashion.com Daily Mail and Mail on Sunday newspapers.

Swire Properties Sees Luxury Mall Revenue Grow Across China

Swire Properties Sees Luxury Mall Revenue Grow Across China
businessoffashion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessoffashion.com Daily Mail and Mail on Sunday newspapers.

How Crocs China s immersive booth led to a 32% conversion to store shoppers

How Crocs China s immersive booth led to a 32% conversion to store shoppers Details   Crocs and MediaMonks China have created an interactive and playful physical installation at Taikoo Hui Shanghai to promote the “Crocs for Yang Mi” collection with Crocs global brand ambassador Yang Mi - one of China’s most coveted celebrities - tapping into her enormous fanbase. According to the brand, the creative idea was inspired from Yang Mi’s personal style that a person is multi-faceted, and as such, urged consumers to “Come as you are”. The Yang Mi “Sweet & Cool Style” is the campaign’s main tone of voice.

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