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What Goes Into Designing a Wine Label?
Three designers on the inspiration that goes into creating the bottles you reach for
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My relationship with wine started when I was a sophomore in college and my friends and I would trek to the liquor store in downtown Baltimore that didn’t card. Usually, we’d buy a liter of Yellow Tail or Carlo Rossi to take to house parties. I wasn’t so interested in the flavor profiles, the tannins, or whatever; I was interested in getting sloshed for cheap.
Luckily, those
tendencies have been quieted (for now). I’ve picked up various hobbies during this time of isolation: pressing flowers and plants from my walks around Prospect Park, Sudoku, listening to lots of jazz, and wine tasting. Wine has a relatively low barrier to entry you can find lots of decent bottles under $20, and the price means much lower stakes than imbibing multiple cocktails in a night.