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Ticker News adds nuclear weapon Jeff Brown
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Ticker News partners with Reuters to expand content offering
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Ticker appoints first UK and European correspondent
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
(Image: Facebook)
Federal bureaucrats have struck a deal with fledgling online news channel Ticker News to spruik its messaging on social media. The Department of Industry, Science, Energy and Resources will run a PR campaign through the channel over two months featuring 12- to 15-minute stories about Australian businesses that have benefited from AusIndustry funding.
The stories will be presented as news interviews with an anchor and will be about how the businesses have “innovated, overcome challenges or pivoted to new territories, and where relevant, how government programs have contributed”, the department said.
What is Ticker?
Ticker was set up by former Sky journalist Ahron Young in 2019 and uses CNN-style interviews to sell sponsored and branded content via videos that can be streamed online across various platforms.
Mumbrellacast: The hidden cost of posting profits during a pandemic
May 13, 2021 4:24
The global pandemic had a significant impact on the Australian media and marketing industry, with many businesses forced to put staff on reduced hours and/or reduce pay on a temporary basis. Mumbrella was recently contacted by a group of “disheartened and angry” staff from Clemenger Group who voiced their frustrations at salary cuts, forced leave, and redundancies, particularly in light of the company going on to post a healthy profit for the 2020 calendar year. So should profit always the most important goal of a business, and how do you balance the needs of a business with the needs of staff?