Rival chain Taco John s said on Tuesday that it is giving up its costly battle to defend the trademark after Taco Bell filed a challenge and enlisted LeBron James in an ad campaign mocking the issue.
LeBron James is staring in an ad titled Taco Bleep which initially aired May 22. Taco Bell is fighting to cancel the trademark Taco Tuesday a smaller, rival chain. Taco John s has held for 34 years