Taco Bell Indonesia Officially Opens Its First Restaurant in Jakarta marketwatch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketwatch.com Daily Mail and Mail on Sunday newspapers.
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Taco Bell, a Mexican-inspired quick service restaurant, has launched its first outlet in Indonesia at Jl. Senopati in South Jakarta.
The restaurant s franchise is managed by PT Fast Food Indonesia, the operator of Kentucky Fried Chicken (KFC) chains in Indonesia, which is also a sister brand of Taco Bell.
The restaurant opted for Jl. Senopati as they targeted millennials and Gen Z for its customers. “Based on our research, Indonesians, especially millennials, are eager to try new things, especially in the culinary scene. […] We see it as a chance for us to introduce Taco Bell to the Indonesian market,” Justinus Dalimin Juwono, director of PT Fast Food Indonesia, said in a press conference on Friday, adding that the research was conducted in 2019.
In the mood for tacos, burritos, quesadillas and nachos? Lucky for you, Jakartans, as Taco Bell is coming to town this month.
Jakarta’s opening of Taco Bell – the world-renowned Mexican-inspired quick service restaurant (QSR) – will also mark the restaurant’s first flagship location in the Asia-Pacific region.
Ankush Tuli, Taco Bell Asia-Pacific managing director, said in a statement that the company was excited to work with Indonesia’s PT Fast Food Indonesia as its franchise partner, with the latter having a reputation as a strong operator with its Kentucky Fried Chicken (KFC) Indonesia business, a sister brand of Taco Bell.