The total merchant base on ONDC has shot up to 85,000 currently from around 800 in December after it launched an incentive scheme for seller-side apps to enroll merchants
ONDC bringing a revolution in digital marketplace? What began as a pilot project in 2021 with one buyer app, five seller apps and two logistics partners, Open Network for Digital Commerce (ONDC) has grown into 36 network participants and about 300 at various stages of integration. Multiple apps such as PayTm and PayU have entered ONDC. Watch Business Today Visual Story to know more.
ONDC is working towards digitizing and supporting grassroots-level entrepreneurs and local retailers, and making them a beneficiary of India s e-commerce revolution.
As the government s ambitious Open Network for Digital Commerce platform completes a year, Moneycontrol takes a look at how it has grown, its foundational policies, sectors that are performing well, the challenges it faces and what its future holds