EX NIHILO is making the art of bespoke perfume more accessible with The Osmologue, a fragrance-customizing robot available at the brand's seven flagship stores.
Investment group Eurazeo spent about EUR 25 million to become a minority shareholder in Ex Nihilo Paris, a perfume brand created in 2013 by Sylvie Loday, Olivier Royère and Benoît Verdier, the majority owners. The brand has earned global recognition for its iconic and widely successful Fleur Narcotique perfume.
Ex Nihilo leverages technology through its “Osmologue” machine – a high-precision fragrance blending system – to offer personalization services to customers allowing them to customize.