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Universal Music France and Binetou Sylla partners to lead Def Jam Africa

Universal Music France and Binetou Sylla partners to lead Def Jam Africa
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Universal enters strategic partnership with producer Binetou Sylla and Wèrè Wèrè Music to lead Def Jam Africa across French-speaking Africa

Universal Music France and Binetou Sylla, founder of leading independent label Wèrè Wèrè Music partner to lead Def Jam Africa across French-speaking Africa

Universal Music France (UMF), a division of Universal Music Group (UMG) (www.UniversalMusic.com), the world leader in music-based entertainment, today announced a new strategic relationship with Binetou Sylla, acclaimed producer and founder of leading independent label Wèrè Wèrè Music to lead Def Jam Africa within French-speaking markets on the continent, in collaboration with Universal Music France

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