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Ex-Mullen Lintas president Syed Amjad Ali launches agency - Catalysts
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The former president of Mullen Lintas has announced the launch of âCatalystsâ, a start-up in the landscape of content and brand strategy.
The pandemic shifted goal posts and threw open opportunities. As budgets shrank, resources became tight and consumer attitudes shifted, efficiency and efficacy became more important. Locations became irrelevant. Virtual meetings enhanced punctuality and conversations became fruitful.
This shift mandated a new sensibility, a new attitude and a new thought process. It can no longer be business as usual. However, given the size and baggage of the legacy set ups, the struggle to change will continue.
He moved on from Mullen Lintas earlier this month.
14 Dec, 2020 - 11:56 AM IST | By indiantelevision.com Team
NEW DELHI: One of the founding members and former president of Mullen Lowe Lintas, Syed Amjad Ali has announced the launch of his own start-up – Catalysts. The newfound agency will focus on content and brand strategy.
Ali had moved on from Mullen Lintas earlier this month, after spending more than 25 years at the company.
As shared by Catalysts in a press statement, the agency is working on two pillars: content and consulting services. It proposes to move into other verticals through partnerships. Catalysts will particularly leverage data and communicate meaningfully on non-TV assets.
News Flash: Syed Amjad Ali launches Catalysts bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.