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Which designer dominated Afterpay Australian Fashion Week?

One thing working from home has transformed is Australians (if not the world’s) approach to workwear. Over the past year, fashion retailers have seen a massive uptick in the popularity of activewear and loungewear as many workers swapped out the tie for a t-shirt and tracksuit pants. Following this year’s 2021 Afterpay Australian Fashion Week, Semrush analysed which designers were “trending” with Aussies, and it appears this newfound laid back style has made its way out of home and onto the runway. With the majority of businesses encouraging employees back to the office, it seems people aren’t quite ready to go back to traditional corporate fashion.

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