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The advent of technology that allows for the generation and mailing of identical pieces of correspondence to multiple recipients, with everything but a few specific pieces of information (e.g., name, address, salutation) reproduced from a template, has also allowed for the large-scale commission of some embarrassing slip-ups (either through accident or sabotage). One of the more legendary (if apocryphal) tales of this nature holds that a bank sent a mass-mailing to thousands of its best (i.e., richest) customers, each one headed with the salutation “Dear Rich Bastard.” And automated or otherwise, the practice of periodically sending mail (such as Christmas cards) to persons with whom the correspondent is not in regular contact carries the potential for creating incidents both embarrassing and hurtful, as British MP Michael Brown noted in 2003:

United kingdomNew south walesCarmel tebbuttGeorgew casey jrMichael brownJohn doeBob carrJohn doe armyUs armyRich bastardPassed awaySydney daily telegraphPremier bobDirector generalAndrew cappie woodEducation minister carmel tebbutt