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Details 12 April 2021
IQIYI International has tied up with Malaysia s National Film Development Corporation (FINAS) for a month-long anti-piracy campaign called #JanganTontonHaram. The campaign aims to galvanise a public movement around addressing content theft and digital piracy, bringing consumers into the heart of tackling one of the leading threats to Malaysia’s rapidly growing entertainment industry.
The company s country manager for Malaysia, Singapore and Brunei, Dinesh Ratnam, said #JanganTontonHaram is a grassroots approach to combating content theft and digital piracy and is a digital-led campaign centred around several pillar initiatives.
IQIYI and FINAS will work together with Yusof Haslam, Namron, Adrian Teh, Syazwan Zulkifly, Bront Palarae, Amelia Henderson, Daniella Sya and other actors and producers for a series of public service announcement videos and social media activations designed to rally their fan base and drive partici