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Fake meat sales on the rise in Switzerland
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Since 2016, the value of meat substitutes sold in Switzerland has more than doubled from CHF 32 million to CHF 72 million. However, it remains niche accounting for only 1.3% of the total sales of real and fake meat products combined. Plant-based burgers are the most popular product, accounting for one burger in six sold in Swiss supermarkets.
The study defines meat substitutes as any plant-based product designed to look and taste like meat.
After remaining relatively stable between 2016 and 2019, sales of meat-like products rose sharply in 2020 (+82%) from CHF 39 million to CHF 72 million. 65% of households regularly bought these products in 2020. Plant-based burgers were the star riser. Sales of fake burgers shot up 228% year on year.