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Zenith has been on a serious hot streak recently. The hits include laser-accurate vintage revivals in the Chronomaster Heritage series, the mechanically innovative and aesthetically bold Defy collection (most recently updated with the Defy Extreme), and the 2021 debut of the new-look Chronomaster Sport line that s so popular Zenith can t keep up with demand.
A pair of 2021 Zenith novelties. (Chronomaster Revival A385; Chronomaster Sport.)
The man behind the brand is Julien Tornare, the charismatic leader and CEO who s entering his fourth year at the helm of the Swiss watchmaker. We caught up with him (over Zoom) during Watches & Wonders Geneva to find out, among other things, what s behind Zenith s ambitious growth – and what s next for the brand s famed El Primero chronograph movement. But first, a peek into his philosophy on social media.
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