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KSP wants to push back Swiss Overshoot Day May 11 is Swiss Overshoot Day - all natural resources in Switzerland have been used up, which should actually last for a whole year. KSP thinks that this absolutely has to be changed and has therefore created a small film to raise awareness. Editorial - 12 May 2021
KSP also realized a social media post for Volkswagen. With the suggestion to switch to the fully electric ID. models and to contribute to moving Swiss Overshoot Day back to the end of the year.
Responsible at Amag Import: Melanie Felder (Team Leader Marketing Communication).
Responsible at KSP: Alba Rau (art direction), Stephanie Waldvogel (animation, editing), Jelena Germann (graphics), Barbara Sarras (text), Uwe Schlupp, Daniel Krieg (creative direction), Andrea Heller (consulting), Getty Images (videos).