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Despite the 2nd Covid wave, gold still glitters for online retailers May 14, 2021 Gold sales have witnessed a spike in the run up to Akshaya Tritiya The second Covid wave does not seem to have dampened consumer sentiment as omnichannel jewellery retailers and digital gold sellers are expecting more than double sales this Akshaya Tritiya. “Last year Akshaya Tritiya fell on 26 April and sales were weak due to several factors - gold prices were almost 50 per cent higher than the year before, the national lockdown, logistical constraints for delivery and concerns over personal income, all led to poor sales and we sold 10 kgs of gold. We expect to sell 20 kgs this year as demand has been robust in the run up to Akshaya Tritiya. This is because, people have become very comfortable with digital transactions, most stores are shut down due to local lockdowns and gold prices are currently trading 20 per cent lower than the record high of ₹58,000 for 10 gms in August 2020,” said Sach

West bengalTamil naduSachin kothariSaroja yeramilliAkshaya patraAkshaya tritiyaAshraf rizviGaurav singh kushwahaAvnish anandC krishniah chetty group of jewellersChaitanyav cothaExecutive directorSwiss goldDigital swissOnline retailCorona virus