For the first time, Switzerland leads the Business-to-Consumer (B2C) e-commerce Index, an annual list by the United Nations Conference on Trade and Development (UNCTAD) which ranks 152 countries on their readiness to support and engage in online commerce.
The 2020 index, which takes into consideration indicators including account ownership at a financial institutions or mobile-money service provider, internet usage, and postal reliability, puts Switzerland on top of the list, recognising the country for its high scores across all four indicators.
Most of the Swiss population (97% in 2019) uses the internet, and Switzerland has a high banking penetration rate (98% in 2017) and banking coverage, the report says.