Apprenticeships Getting more young people into apprenticeships and then full-time work is the aim of a new plan adopted by Swindon Borough Council. The authority’s Apprenticeships Action Plan has been approved and coincides with National Apprenticeship Week, which starts today. The plan focuses on helping employers to overcome barriers to taking on apprentices, promoting apprenticeship opportunities within schools and further education colleges, and extending the Young Apprentice Ambassador Network. Swindon & Wiltshire Local Enterprise Partnership, will run a marketing campaign for parents and students to show how an apprenticeship might be a good career choice. And New College Swindon will promote apprenticeship opportunities available in 2021 at the town’s new Institute of Technology when it opens in September.