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Swiggy relaunches homestyle meal delivery service Daily ahead of IPO
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Swiggy Smart Links aims to amplify restaurant reach, engagement online
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This move reflects a trend among companies like Blinkit, Zepto, and Swiggy, who are prioritising higher-margin products to enhance profitability in the quick-commerce sector instead of just selling general grocery products.
The move comes weeks after Swiggy integrated the InsanelyGood business, which delivered premium groceries, into Instamart.