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The Chilean Table Grape Committee of the Chilean Fruit Exporters Association (ASOEX) during the month of April successfully staged an omnichannel promotional campaign in China, including digital advertising, social media and e-commerce activities, with the goal of bolstering the consumption of Chilean table grapes and further enhancing the “Grapes from Chile” brand.
As with a wide range of other fruit products, Chile is a leading supplier of imported table grapes to the China market. According to data from ASOEX, Chile exported 111,487 tons of table grapes to China during the 2019/20 season. The two leading grape varieties exported to China were Red Globe and Crimson Seedless, with total volumes of 63,168 and 23,560 tons, respectively.