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The health authority acceptance opens doors to creative brand innovation and renovation of sugar products. Rancho Santa Margarita, May 04, 2021 (GLOBE NEWSWIRE) As pandemic conditions have encouraged Asian consumers to adopt healthier lifestyles and diets, the Malaysia Ministry of Health officially accepted SweeGen’s zero-calorie Bestevia sweeteners, Rebaudiosides D, E and M for use as ingredients in food and beverage products. Brands in Asia are striving to deliver sweet indulgence alongside new and exciting flavors in snacks and beverages to satisfy consumers’ cravings. The acceptance of not just one, but three of SweeGen’s premium stevia ingredients, gives brands in Malaysia the creative latitude to tackle sugar challenges when innovating and renovating products.

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