Infringement actions can be based on the following (collectively, ‘trade symbols’):
registered trademarks, which include Swedish trademark registrations, EU trademark registrations and international registrations designating Sweden or the European Union;
unregistered trademarks, which are established on the market (ie, where the mark is known as a designation of goods or services in Sweden by a significant part of the relevant consumers) – if the mark is established in only a part of Sweden, the protection is limited to that part;
company names, which can be used either through registration or establishment on the market; and
personal names, which are used as a sign to designate goods or services and are distinctive – if the personal name is used only in a part of the country, the protection is limited to that part.