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In this photo illustration, ZYN nicotine cases and pouches are seen on a table, Jan. 29, 2024, in New York. (Michael M. Santiago/Getty Images)(NEW YORK) A type of nicotine pouches designed for adults is facing scrutiny on Capitol Hill, while also exploding in popularity online and among young people. The pouches, sold under the brand name ZYN, have long been popular in Europe, but are now taking hold in the United States with the help of so-called "Zynfluencers" on social media. The hashtag #ZYN has amassed more than 700 million views on TikTok alone. With their popularity on social media, the pouches have gained the attention of Gen-Z, some of whom are under the age of 18. Here are three things to know about the pouches, and the controversy: 1. ZYN is marketed as a tobacco-free alternative to smoking ZYN is manufactured by Swedish Match, a Stockholm-based company. The parent company of Swedish Match is Philip Morris International, which is headquartered in Connecticut

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