Issued: Thu, 25 Feb 2021 14:42:00 GMT
Business School academics are working with industry leaders and partner universities to help boost innovation in Europe.
The €4.3m project will examine how different industries, companies, and cultures manage to adapt to rapidly changing situations.
It aims to help companies and technologists navigate how to communicate the value of new technology and have their ideas accepted in society, and for policy makers to better understand how to support and encourage innovation.
Professor Niall MacKenzie is leading the project at University of Glasgow Adam Smith Business School, working with Co-Investigators Dr Jillian Gordon and Dr Dominic Chalmers. He said: “Currently we don’t fully understand how society accepts new technologies or organisational forms in a way that is systematic and actionable. By investigating how society accepts new technologies, ideas, and ventures across 15 different topics our work will help unlock the innovation po