SVETA NEDELJA, Croatia (BRAIN) Porsche eBike Performance will eliminate the Greyp brand after acquiring a majority stake in the e-bike company in 2021. A Porsche eBike Performance spokesperson told BRAIN in an email that talks with possible investors were underway before the decision was made to dissolve the brand. Greyp production gradually will scale down and end on Dec.
SVETA NEDELJA, Croatia (BRAIN) Porsche will acquire a majority interest in the Greyp e-bike brand. The sports car manufacturer's venture capital segment, Porsche Ventures, has held about a 10% stake in Greyp since 2018.Mate Rimac and other Greyp founders will retain minority shares in the company, and the transaction will be completed on Dec. 18.