57% of product professionals say that product research has a positive effect on customer satisfaction. 42% agree that it affects profitability. Imagine how much more successful your product would be if you did research continuously?
Film credits, brand logos, posters… Saul Bass did it all, and the principles that informed his work are just as valuable now as they were 50 years ago.
Web design exists at a lovely intersection of different disciplines. In previous articles, I’ve written about the lessons to be learned from newspapers and from ancient Roman architects. This time we’ll be looking at one of the all-time great graphic designers Saul Bass.
Saul Bass is a graphic design legend. Responsible for title sequences in films like
North by Northwest and
Anatomy of a Murder, as well as a number of iconic posters and brand logos over the years. His work, in the words of Martin Scorsese, “distilled the poetry of the modern, industrialized world.”
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Drew McLellan: He’s an independent Consultant Web Performance Engineer from Leeds in the UK. In his role, he helps some of the world’s largest and most respected organizations deliver faster and more reliable experiences to their customers. He’s an invited Google Developer Expert, a Cloudinary Media Developer Expert, an award-winning developer, and an international speaker. So we know he knows his stuff when it comes to web performance, but did you know he has 14 arms and seven legs? My Smashing friends, please welcome Harry Roberts. Hi Harry, how are you?
Harry Roberts: Hey, I’m smashing thank you very much. Obviously the 14 arms, seven legs… still posing its usual problems. Impossible to buy trousers.
2020 was anything but normal. Consumers had their lives shaken up and many businesses experienced new challenges as well as opportunities thanks to the novel events of the year.
This article is kindly supported by our dear friends at Editor X who are a team of dedicated designers, developers and product experts who live and breathe all things design.
Thank you!
As a result of all this upheaval and change that happened in 2020, the landscape is changing. Editor X, a web creation platform for designers, has recently launched a minisite covering the web design trends of 2021 and it seems like the web is going to look very different than in recent years.
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Drew McLellan: She’s a senior front-end developer at Netlify, a Google Developer expert in web technologies and a Mozilla tech speaker. In her spare time, she explores the field of human computer interaction, and builds interactive prototypes using hardware, machine learning and creative coding. She regularly speaks at conferences and writes blog posts to share the things she learns. And most recently, is the author of the book, Practical Machine Learning in JavaScript for Apress.
Drew: So we know she’s a front-end expert, but did she once to escape from jail using a metal file she’d crocheted out of dreams. My smashing friends, please welcome, Charlie Gerard. Hi Charlie. How are you?