The alternative materials developed by Sulapac have won it a growing interest among brands eager to reduce their environmental footprint. “These alternatives have a strong potential to tackle climate change and plastic pollution,” Suvi Haimi, CEO and co-founder of the Finnish start-up, told Premium Beauty News.
Premium Beauty News - What is the philosophy behind Sulapac’s alternative materials?
Suvi Haimi - We founded Sulapac in 2016 with the aim to tackle plastic pollution and fight against.
Finnish Sulapac and UAE-based BIRD Collaborative take the lead in the Emirates; with millions of straws distributed since 2021. Made of wood chips and plant-based binders, the straws incorporate sustainability, functionality and innovation.
Several luxury hotels in the UAE, including the St. Regis Downtown, Four Seasons Resort Dubai and Caesars Palace Dubai, among others, have chosen sustainable straws by the Finnish company Sulapac to be used in their restaurants.
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CHANEL has just launched an innovative and eco-responsible approach to beauty combining skincare, makeup and a fragrance mist: N°1 de CHANEL. Its formulas honor ingredients of natural origin that are renewable and have reduced environmental impact.