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FoxyMoron hires Punkaj Saini as business head - west

NEW DELHI: Digital advertising agency FoxyMoron has hired Punkaj Saini as business head - west. In this role, he will focus on building client relationships, business development and operations in the region. Further, Saini will work with internal stakeholders across the offices of Zoo Media (the agency’s holding network) situated in Mumbai, Gurugram and Bengaluru. He will

Suveer Bajaj, starts 883 to Infinity , to bridge the perception gap between India & Pakistan

Suveer Bajaj, starts 883 to Infinity , to bridge the perception gap between India & Pakistan
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Foxymoron s Suveer Bajaj partners with Pakistani adman for new podcast

The podcast attempts to bridge the perception gap between India and Pakistan. 10 Feb, 2021 - 01:28 PM IST     |     By indiantelevision.com Team     NEW DELHI: Zoo Media and FoxyMoron co-founder Suveer Bajaj has started a new podcast titled 883 to Infinity, with the aim to start a transformative dialogue about the values, interests, culture and heritage we share with our neighbouring country, Pakistan. It is an attempt to bridge the perception gap, not only for the citizens of each respective country but globally too. Bajaj hosts the podcast along with Umair Kazi, founder of Ishtehari, an award-winning advertising agency based out of Karachi.  The title 883 to Infinity refers to the geographical distance between Bombay and Karachi and the infinite positive outcomes that the two admen, who also happen to be Sindhi, hope to achieve through their light-hearted and relevant dialogues. 

PubNation: Converging segregated data should be next big martech success

User experience has to be at the core of every marketing function. 11 Dec, 2020 - 09:48 AM IST     |     By indiantelevision.com Team     NEW DELHI: The confluence of marketing and technology has reshaped how sales and promotions are done by marketers. With the infiltration of digital technologies even in the remotest corners of the world, marketers now sit on loads of data and possess the means to target their customers better. However, most of them might be missing the bus by a few miles.  Dentsu Performance Group CEO Vivek Bhargava pointed out, “There is so much information we have in the marketing world that we are not using effectively to make advertising more targeted and result-oriented. The data remains segregated in so many disparate sources and we need to connect them.” 

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