RIP Dr Sindi van ZylTributes are pouring in for Dr Sindi van Zyl. The much-loved healthcare activist, DJ and social media influencer lost her battle to Covid-19 on 10 April.
365 Digital signs exclusive partnership agreement with TikTok in South Africa365 Digital is thrilled to announce its appointment as exclusive partner to TikTok in South Africa. The exclusive partnership specifies 365 Digital as TikTok s exclusive media representatives, who will be responsible for all advertising sales and account management in South Africa. Issued by 365 Digital
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Setting goals
It’s a given that the pandemic has disrupted every aspect of our normal life. However, in the case of digital, it has not been necessarily disrupted, but accelerated. As a business, we had always planned to build out digital as a service, but the pandemic resulted in a huge shift in marketing budgets – almost overnight. Digital budgets went from contributing less than 2% to overall marketing budgets to now taking up more than 20% of the pie.
Anticipating challenges
The biggest hurdle for a third-world market like Zambia is finding the right skill set. In 2020, marketing consultant Alberte Touani shared a quote by Mike Berry in which he outlined the lack of understanding of the benefits of digital marketing in both small and large markets: