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A $60,000 gift from Visit McMinnville, will enable the Sustainable Tourism Lab at Oregon State University – Cascades to help support the tourism bureau's goals to serve visitor needs and advance community quality of life. A town of 33,000 in Oregon's Willamette Valley, McMinnville attracts visitors and residents in part because of its historic downtown and surrounding wine region. The community faces similar challenges to destinations across the U.S., where tourism is key to regional economic development, yet needs to be balanced with the needs and desires of community members. "We are inspired by and grateful for Visit McMinnville's investment in a long-term vision to become a model for sustainable tourism, where the needs of future generations of visitors and community members are recognized," said Todd Montgomery, director of the lab and executive-in-residence in the OSU-Cascades hospitality management program. Work on the project began in October when a t

Oregon state universityUnited statesTodd montgomeryJeff knappShawnl scovilleSustainable tourism labSustainable tourism lab at oregon state universityVisit mcminnvilleWillamette valleyCurt baney professorshipHospitality management