Updated: 11:04 AM PDT Apr 21, 2021 Emma Seymour, Good Housekeeping Institute Product Testing Analyst, Textiles, Paper and Plastics Lab
Sustainable fashion brands are becoming more popular as consumers continue taking steps to reduce environmental impact. But, how can you tell if you re buying sustainable products
or if the brand is just greenwashing? The sustainability and textile experts at the Good Housekeeping Institute are here to help guide you in making more environmentally friendly fashion choices when shopping for the best jeans.
As a whole, denim production has a substantial negative environmental and social impact. Denim is typically made from cotton
; it requires over 1,800 gallons of water to produce enough cotton for just one pair of jeans! Plus, with pesticides and synthetic dyes used, the discarded water can be toxic, leading to contaminated drinking water and damaged local wildlife. While there is a far way to go to make denim production