At the 2024 Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show held in Orlando, Florida, sustainability is a huge focus. NCBA Senior Director of Sustainability Samantha Werth said there has been a continued focus on defining what sustainability means for U.S. beef. NCBA’s sustainability goals launched in November of 2021. Werth said […]
At the 2024 Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show held in Orlando, Florida, sustainability is a huge focus. NCBA Senior Director of Sustainability Samantha Werth