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Sustainable practices boost innovation, efficiency Companies must earmark sums for sustainability investments that will bring money over the long run The pandemic has pushed us to better understand social and other risks. While corporates focus on environmental and societal governance, these are seen as costs rather than bottom-hugging values. Yet sustainability strategies have a financial muscle as they boost innovation, operational efficiency, sales, customer loyalty and risk management. Companies can use a Return on Sustainability Investment methodology to gauge the value-added. Here are five macro areas on sustainability. Look at what you are now doing When a logistic company decides that trucks should be fully loaded before leaving, it is not just about efficiency but also about the fleet s greenhouse gas discharges. Auto companies could look at practising waste management, building electric vehicles and promoting water conservation. Elsewhere, A power station is looking at

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