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Focus on research: Being told where their blood ends up encourages donors to give again

Although nearly half of the U.S. population is eligible to give blood, less than 10% donate at least once a year.

Besarta veseliEdlira shehuKaren winterichMichel clementUniversity of hamburgUniversity of groningenAustrian red crossGerman red crossGerman redAmerican red crossRed crossSusman professorBlood donorsGerman red crossAmerican red cross

Karen Winterich

Karen Winterich’s profile on The Conversation

United statesJournal of marketing researchAmerican marketing association academic councilJournal of consumer researchPennsylvania state universityProfessor karen page winterichSusman professorPennsylvania stateConsumer researchMarketing researchAmerican marketing association academic

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