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Acast announces partnership with Crooked Media
July 22, 2021 10:22
Crooked Media has announced a partnership with podcast platform Acast.
The announcement:
Crooked Media has partnered with Acast to monetise its podcasts internationally, enabling buyers in Australia and New Zealand as well as Canada, the UK, and Ireland, to advertise across its programming and reach audiences in these regions for the first time.
Advertisers in the markets will be able to purchase inventory across Crooked shows including Pod Save America, Lovett or Leave It, and Pod Save The World to start. The partnership stems from the international popularity that Crooked has amassed as listeners around the world have looked to shows like Pod Save America for its deep insight, analysis, and humor.
Apple, Spotify, and the impossible problem of moderating shows
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When former White House adviser-turned-podcaster Steve Bannon called for the beheading of Dr. Anthony Fauci and FBI director Christopher Wray, the tech platforms reacted. Twitter, YouTube, and Spotify all banned him and his podcast relatively quickly, cutting off access to their millions of users. Apple Podcasts, however, took a different stance. The most popular podcast app let his show stay live in its directory so that, months later, when Bannon encouraged his listeners to converge on the Capitol to protest election results, people still had an easy way to access his thoughts. His show, even this week, ranks among Apple Podcast’s top 20 news podcasts.