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The hyperlocal capabilities of print players’ digital arms need to be monetised better.
15 Dec, 2020 - 09:09 AM IST | By Mansi Sharma
NEW DELHI: It was in 1492 that Columbus, with his three ships – the Nina, the Pinta, and the Santa Maria – set out from Spain to seek the riches of the Indies. He sailed towards the west for days altogether, his crew getting restless with no land in sight. It was nearly a month later that they reached a new continent, America. What followed were three more tips and lots of exploration. Columbus believed that he had discovered America. But that was certainly not the case. He had only introduced the new world to western Europe.
Local content is amplifying, not emerging.
10 Dec, 2020 - 09:31 AM IST | By Mansi Sharma
NEW DELHI: While the local language market has always been a force to contend with in the Indian publishing industry – be it radio, print, TV, or digital – agency partners are not being active enough in providing the deserved monetisation support to them, said a panel discussing the state of local language market on day one of PubNation (print & digital), organised by Indiantelevision.com in partnership with Quintype and Gamezop, opined.
Moderated by Wavemaker India chief growth officer & south head Kishankumar Shyamalan, the session was attended by Punjab Kesari Group of Newspapers director Abhijay Chopra, Vikatan group MD B Srinivasan (Srini), Lokmat Media Ltd editorial director Rishi Darda, Mathrubhumi director - digital business Mayura Shreyams Kumar, and Eenadu general manager - marketing Sushil Kumar Tyagi.