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Vegan “Waygu” a plant-based version of luxury Japanese beef cut wagyu is set to debut at select locations in the United States. Top Tier Foods (TTF), a Canadian manufacturer that specializes in plant-based options for the sushi industry, recently partnered with North America’s largest sushi giant Advanced Fresh Concepts (AFC) to roll out its innovative vegan wagyu at trial locations operated by AFC, including inside grocery chain Rouses Supermarkets in Louisiana. AFC has more than 4,000 sushi locations in North America and is owned by Zensho Holdings, one of Japan’s largest food service companies.
“This trial will hopefully be the beginning of a long and successful partnership between AFC, Zensho Holdings and Top Tier Foods,” TTF President Blair Bullus said. “With an ever-increasing demand for plant-based alternatives we believe Top Tier Foods can help fill that demand with unique products that offer both quality and sustainability for Zensho’s global cliente