Among the first foreign coffee brands to enter tea-loving India, the U.S. giant has taken almost 11 years to open 343 stores, in contrast with private equity-backed chains Third Wave and Blue Tokai that opened about 150 in the last three years.
The company has launched a six-ounce drink, 'Picco', which starts at $2.24, and milkshakes for $3.33 as part of its revamp to target affluent Indians who prefer smaller servings
Starbucks is revamping its strategy to lure Indians, including children, with smaller, cheaper beverages as it looks to expand in small towns amid a fierce challenge from domestic startups in one of its fastest-growing markets. Among the first foreign coffee brands to enter tea-loving India, the US giant has taken…
Bengaluru (Karnataka) [India], October 4 (ANI/NewsVoir): Bengaluru-based Third Wave Coffee, founded by three coffee enthusiasts, is celebrating its 6th anniversary this year.