Maison SL was named Womenswear Independent of the Year (<£1m turnover) at the Drapers Independents Awards 2023. Drapers finds out how owner Susana Lorena has retained customers over her 16 years in the lingerie industry.
London-based bra and swimwear expert Susana Lorena, who worked for Rigby & Peller and Eres, says shop for swimwear as you do lingerie, ignoring fads and putting fit, cut and comfort first.
Journalist Alexandra Shulman shares how she became the proud owner of 29 bras. The UK writer sought the help of experienced bra whisperer Susana Lorena.