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Last September, when San Diego was in the grip of an increasingly crushing pandemic, tourism officials warned elected leaders that the region’s normally robust visitor industry remained mired in a deep depression with few hopeful signs of a near-term recovery.
More than seven months later, those same tourism officials, buoyed by a just-released economic forecast, are feeling considerably less glum as they prepare for a recovery that is expected to deliver 10 million more visitors to the county this year than in 2020. While a full rebound is still years off, the prospects for 2021 are much brighter than what was expected even a few months ago.