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Momofuku Acquired Chile Crunch Trademark from Denver Brand

Susan Hojel started her Chile Crunch brand in 2008 and tried to fight Chang's use of her trademarked name after defeating Trader Joe's.

Cherry creekUnited statesMexico cityDistrito federalRepublic ofSan franciscoMolly martinPho king rapidosSusan hojelAvanti boulderDavid changAvanti denverTrader joeWhole foodsUncle tony chili oilChile crunch

Momofuku s Chile Crunch Trademark Claim, Explained

Small, Asian-owned chile crisp brands received cease-and-desist letters from the David Chang-led Momofuku over the phrase "chile crunch" and "chili crunch."

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