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Legendary Malaysian-born designer Jimmy Choo has built a luxury shoe empire that spans the globe and this autumn, he ll turn his attentions to education with the opening of the JCA London Fashion Academy, a fashion school and incubator in Mayfair, London. Accredited through the University of West London, the JCA London Fashion Academy will matriculate 100 students this September in fashion design courses that focus on both practical design skills as well as entrepreneurship. The Academy is the best place to be for fashion students looking to gain entry into the industry as an entrepreneur, the school s new website explains. We encourage all students to define their own market, develop their own brand, and design their own unique collections. We will professionally incubate you and your new business through your time at the JCA so you graduate with a business alongside your degree or masters qualification.
Designer Jimmy Choo launches new fashion academy in London
By Danielle Wightman-Stone
20 Jan 2021
Luxury footwear designer Jimmy Choo has announced that he is launching a new fashion academy in London to offer a “fresh and transformative take on fashion higher education”.
Located in London’s Mayfair, the JCA | London Fashion Academy will offer the next generation of fashion design talent courses that combine the latest teachings in contemporary design with the entrepreneurial skills required to set-up and drive successful fashion brands.
Opening its doors in September, Professor Jimmy Choo explained in a statement that the JCA would introduce a “groundbreaking incubation model” where students will be nurtured as emerging professional designers through a mentoring approach and will be provided with a level of access to internationally recognised design leaders “unrivalled by traditional colleges and universities”.
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