The effort marks the latest manifestation of the longstanding partnership between the pharma giant and TV trainer Bob Harper, a heart attack survivor himself.
NEOU Lands The Biggest Loser s Bob Harper as their First Brand Ambassador
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NEW YORK, Jan. 11, 2021 /PRNewswire/
NEOU, the live streaming and on-demand wellness marketplace that offers content and experiences from over 100 studios and instructors, today announced that Bob Harper, health and fitness expert, host of The Biggest Loser, and #1
NY Times best selling author, has joined forces with NEOU as a brand ambassador. Bob brings his years of experience in the fitness and wellness industry and creative vision to NEOU, as the brand continues to rapidly grow in the digital wellness space.
Bob will use his massive influence, experience in fitness, and innovative ideas to support NEOU across a variety of areas, including content, experiential marketing, advertising and social media. Bob will also collaborate on exciting new initiatives ranging from weight loss programs to healthy eating challenges and a nationwide search for the next big