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When it comes to earnings, we believe Estimates Matter, Surprises Matter, and Trends Matter. 2nd Quarter earnings were better than expected.

Adam grossmanIncorporated bairdSingle company earnings to help explain ourRiverfront investment groupExchange commissionBaird financial corporationRobertw baird coRiverfront investment holding groupApple incEstimates matterSurprises matterThree principlesSeparating newsEarnings analysis frameworkEarnings growth betterStocks over