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Burger chain Wendy s looking to test surge pricing at restaurants

Wendy's Co. plans to invest about $20 million to launch digital menu boards at all of its U.S. company-run restaurants by the end of 2025.

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Wendy s planning to test dynamic pricing for menu items, CEO tells investors

Tests of demand-based pricing for burgers, fries, nuggets or a Frosty could begin next year.

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Surge Pricing Coming To This Fast Food Chain By 2025

They're taking a cue from ride sharing

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Wendy s to start rolling out surge pricing with AI-enabled menu changes - National

Surge pricing is used by companies like Uber to charge customers more during busy times and less during slow periods.

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Wendy s will spend $20 million on digital menus to introduce customers to dynamic pricing

Fast-food chain Wendy's plans to start experimenting with surge pricing next year. In an earnings call earlier this month, Wendy's CEO Kirk Tanner told investors that the.

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